Luxury Time is an industry leading pre-owner luxury watch brand here in South Africa.

By leveraging heat maps and session recording tools we identified that potential customers were having problems when it came to the navigation and search functionality of the site. This was evident from the higher than usual drop off rates around these sections and the extremely low average time spent per session.

We also identified a lot of opportunities to improve the overall design, brand presence and trust credibility of the site – something we knew would be impactful given the type of clients that they served.

Lastly, we also helped the team build out and optimise the diamond side of their business. This side of the business had been getting traction as of late but the purchasing process was complicated, friction-full and did not take advantage of industry leading practices.

‍

We redesigned the entire website and brought about a more luxury experience focusing on establishing the brand as the industry leader that they are.

Over and above general CRO improvements we made, there was a core focus on navigation, search functionality and categorisation according to the different luxury brands that they sold. 

After doing a lot of research and consulting with the team, we also brought about a new and improved approach, design and experience for the diamond side of the business – this was a complete revamp of what they had before.

‍

Most notably was the 40% increase in Conversion Rate the was brought about and maintained over the first two months of getting our solution live. 

Regardless to seeing a 20% decrease in site sessions over the 2 months considered, we saw two record months in a row from both an order volume and revenue perspective. 

We are still in the process of facilitating tests for this brand and we are excited to see where we fall once we are done!