Scaling Luxury Time through conversion-led design and high-intent media.
Luxury Time is widely recognised as South Africa’s leading authority in the pre-owned luxury watch market. Dealing with high-ticket assets from iconic brands like Rolex, Patek Philippe, and Audemars Piguet, the brand caters to a discerning audience of collectors and enthusiasts who demand excellence at every touchpoint. In a market where trust and authenticity are the primary currencies, Luxury Time has built a stellar reputation for quality service and product integrity that spans years of operation, serving as the go-to destination for those looking to invest in timeless horology.
Despite their market-leading position, the brand’s digital storefront was failing to reflect the premium nature of their inventory. The website suffered from concerning drop-off rates and a complex navigation structure that made finding specific models difficult for users. This led to frustratingly short session times and a significant volume of missed conversions. Crucially, the outdated user experience failed to transmit the necessary "trust signals" required for high-net-worth individuals to feel comfortable making five- and six-figure purchases online, resulting in a significant mismatch between the brand’s prestige and its digital performance. The brand had also experienced issues with their meta ad account and they were unable to run meta ads at the time of taking on the project. As a result of the introduction of meta and the business’ own efforts to expand on it’s market share, a new problem that introduced itself was the fact that the brand was selling more inventory than it could stock which was something we tackled once we were informed of the issue.
Utilising the Quantum Growth Model, we executed a comprehensive digital transformation focused on removing every ounce of friction from the buying journey while catering for a high-level clientele. Our team completely redesigned the website architecture, prioritising a "luxury-first" aesthetic that matched the high-end nature of the watches. We implemented advanced search functionality and intuitive navigation to allow users to find their desired pieces with ease. Beyond visual changes, we engineered the site to include stronger trust-building elements and streamlined the inquiry-to-sale flow to remove purchasing barriers. Once this high-converting foundation was established, we supported their meta paid media strategy by making them a new ad account and ensuring that every rand spent on traffic was directed toward a platform optimised for maximum conversion efficiency and buyer confidence. When we reached the point that we were selling more then we could stock, our efforts shifted to an innovative marketing strategy to acquire authentic pre-owned luxury watches from the public which had a noticeable impact on that rate at which they were acquiring stock.
