Shara Hair is one of South Africa’s industry leading premium wig brands.

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Shara Hair is one of South Africa’s industry leading premium wig brands. 

The problem identified was that their ad spend was not going as far as it used to. Because of that, regardless to the significant increase in marketing budgets in 2024 their numbers were far behind that of 2023.

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As a starting point, we needed to ensure that the brand was squeezing the most out of their current traffic.

By leveraging the Quantum Growth Model, we completely re-designed the entire website and created a new customer journey that was more tailored to their target audience. 

More specifically, we put a core focus on the following:

• A complete redesign of the website
• Site speed optimization
• Redesigning the marketing funnels
• Optimising their email capturing systems and flows
• Shortening and optimising their customer journey
• Proactively eliminating objections through UGC and testimonials at key points of the funnel
• Product bundling and upsells
• Introducing a pre-sale listicle into the funnel.
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At this point, we knew that the brand had a proper foundation in place. We had already seen considerable growth. Thereafter, we ended up optimising and scaling their paid ads.

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We saw an average increase in conversion rate of 30% which was compounded by an increase in average order value of 15%.

This grew their revenue by 30% without touching their ad spend to do that. 

Over the next 3 months, we continued to optimize and improve core CRO KPIs, took over their marketing and scaled their business which saw to a growth of over 100% in our first 5 months of working with them.

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