Dominating through high-velocity creative and aggressive retention scaling.
ScapeGear is a South African disruptor in the men’s grooming industry, specialising in high-performance head shavers and, more recently, beard shavers. Designed for men who demand a fast, nick-free, and professional-grade shave at home, ScapeGear has moved beyond being just a tool provider to becoming a full-scale grooming routine.
ScapeGear had already proven there was a massive demand for their product, but they felt as if their current growth trajectory with their current Agency did not reflect the brand’s potential. The primary obstacles were threefold: not enough creative diversification to find new target audiences, creative fatigue was causing their customer acquisition costs to climb on Meta and they did not have a creative engine required to feed this scaling beast.
We devised an ad creative strategy that ensured we not only had the volume but also the diversification to scale this account to new heights. While we don’t usually do this, we onboarded ScapeGear on the 15th of November 2025 and the brand had no Black Friday strategy in place. So while we conquered the first set of creatives, we simultaneously pulled the entire team together to devise a plan to maximise the month of Black Friday. On implementing the initial batch of creatives we were already bringing in significantly more revenue off the same ad spend. We then launched the Black Friday strategy a couple days later which drove this brand to a record month that was a 100%+ increase on their previous record-to-date. We then held these levels for December 2025.
