Scaling through conversion-led design and high-intent luxury targeting.
Aronia Day Spa is an award-winning wellness sanctuary situated in the heart of Johannesburg. Known for its sophisticated atmosphere and world-class treatments, Aronia caters to a high-net-worth clientele seeking an escape from the urban hustle. As a leader in the South African luxury spa market, they provide a holistic range of services - from specialised skincare to meditative massages - all delivered within a multi-sensory environment. For Aronia, the brand is built on the promise of an "unforgettable experience," which requires every digital touchpoint to feel as premium and seamless as their physical location.
Despite their physical prestige, Aronia Day Spa faced a significant digital disconnect. Their legacy website failed to translate the luxury experience into a functional online environment, leading to high bounce rates and "booking friction" where potential clients found it difficult to navigate services or secure appointments. From a marketing perspective, their ad spend was being deployed across Meta and Google without a focused conversion strategy, resulting in a high volume of low-quality inquiries and a failure to capture the high-intent "luxury gift" and "corporate wellness" market segments.
We utilised the Quantum Growth Model to execute a full-scale digital "facelift" followed by an aggressive multi-channel acquisition strategy. First, we redesigned the website from the ground up, prioritising a "mobile-first" booking experience that allowed clients to view treatments and book sessions in under three clicks. We implemented specific CRO elements to highlight gift vouchers—a high-margin revenue stream—and added trust signals that aligned with their luxury status. Most significantly, we shifted the business away from its online booking focus to a lead-orientated approach. Once the foundation was optimised, we launched a two-pronged Paid Media attack: using Google Search to dominate high-intent keywords like "luxury spa Johannesburg" and Meta Ads to run high-production lifestyle creative targeted at specific affluent demographics with a specific focus on retargeting to ensure the Spa was top of mind for paying clients at all times.
